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  1. Home >
  2. Privacy & Cookies

Cookies & Privacy Policy

Updated on15th July 2021 at 13:30 (GMT)

Contents

  • About this information
  • Cookies and how to manage them
  • General privacy policy
  • Privacy policy for trade and education accounts
  • Privacy policy for candidates
  • Data requests by the police or tax authorities
  • EU/UK Representative

SECTION 1: COOKIES AND HOW TO MANAGE THEM

What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. They are designed to hold small amounts of information. This information can be both specific to the website you’re visiting and to you.

The information contained within cookies can be used by the website you are visiting to enhance your experience, for example remembering what items have been added to a basket when moving from one page to another. The information can also be used for ‘remarketing’ purposes – which means to show you different products, offers, and services based on what you appear to be interested I through approved advertising partners such as Google.

To find out more, please check What are cookies (please note that we aren’t responsible for the content of external websites).

How does AV.com use cookies?

AV.com use cookies to improve your experience on our website and to show you personalised offers and advertising across the web through our selected 3rd party partners.

What happens if I disable cookies?

If you disable cookies, that will mean that no information will be collected via cookies, however your experience of using our website will not be to its full potential and certain areas and features of the website may not behave as expected.

Most browsers have cookies enabled. See the ‘How do I manage my cookies?’ section to learn how to turn them on or off should you need to.

How do I manage my cookies?

If you wish to manage which cookies you are happy to accept from AV.com you can do so by using the button below. A pop-up will appear allowing you to opt in and out of any cookies that are not strictly necessary for the basic functioning of this website:

In addition to this, you are able set your browser to block cookies for any site you visit. Please check your browser for instructions on how to do this. You can refer to this information which explains how you can turn off cookies in each of the major web browsers.

Does AV.com use 3rd party adverting?

We use a range of approved 3rd party advertising partners to show a selection of relevant products and offers, based on what you have viewed on the AV.com site, when you visit other websites that display advertising.

The adverts you see may not be exactly the same products viewed on AV.com’s website, they may be alternative styles and colours as well as other products deemed relevant to you. The technology behind tailoring these adverts to you is based on the use of cookies.

How do I disable these adverts?

You can choose to opt out of this type of advertising permanently for each of the following channels:

  • Affiliate Future
  • Affiliate Window
  • Criteo
  • Google Adwords
  • Trade Doubler

Links will all open in a new window, AV.com aren’t responsible for the content of external websites.

If you delete your cookies, we won't know that you've opted out, because the way in which we register that you've opted out is through a cookie; so the banners may reappear when you visit some other websites.

Learn more about cookies set by other companies on Your Online Choices.

What is ‘do not track’?

Do not track (DNT) is a feature offered by some web browsers, with some newer browsers offering it as default. This feature sends a signal to websites to request that your browsing isn't tracked by any third parties.

Our website doesn’t respond to DNT requests as there’s no industry-wide uniform standard to how DNT requests are managed currently. AV.com will continue to review this and other new technologies as they emerge.

AV.com is providing this information as part of our initiative to both comply with legislation and ensure that we are honest and clear about your privacy when using our website.

Is there any further information about cookies?

If you'd like to learn more about cookies in general and how to manage them, please visit aboutcookies.org. If you'd like to opt out of cookies, please go to the Network Advertising Initiative website (opens in a new window, we aren't responsible for the content of external websites

Which 1st party cookies do AV.com use and why?

Below is a list of necessary 1st party cookies AV.com set when you visit our website and why they are used. These cookies cannot and should not be disabled as they are integral to the website functioning:

Name of Cookie Why we use them Expiry
Browser_token This uniquely identifies the browser. This lets us detect malicious activity and keep data like the user’s basket, even when the session has expired 10 years
Browser_token_us This uniquely identifies the browser. This lets us detect bots and keep data like the user’s basket, even when the session has expired. 10 years
G4m_session_v2 This enables the website to behave correctly during a customer’s visit. For example, it ensures that the basket and checkout work correctly. 1 year
G4m_session_v2_us This enables the website to behave correctly during a customer’s visit. For example, it ensures that the basket and checkout work correctly. 1 year
User_device_preference This stores the user’s preference as to whether the mobile or desktop website should be displayed. 1 day
lastRskxRun Used by Riskified for fraud profiling and prevention. 10 years
rCookie Used by Riskified for fraud profiling and prevention. 10 years
rskcRunCookie Used by Riskified for fraud profiling and prevention. 10 years

Which 3rd party cookies do we use and why?

If you visit a web page on our site that contains embedded content such as YouTube, you may be sent cookies from these websites. AV.com don't control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them.

Where possible, we've supplied a link to the third-party website for further information (Please note that we aren't responsible for the content of external websites).

If you wish to manage whether or not you wish to accept these cookies from AV.com you can do so by using the button below. A pop-up will appear allowing you to opt in and out of any cookies that are not strictly necessary for the basic functioning of this website:

If you'd like to opt out being shown personalised advertising from 3rd parties in general, please go to the Network Advertising Initiative.

Name of Cookie Why we use them Expiry
_ga A unique identifier for a user. The data is sent to Google Analytics. This helps us understand how much traffic AV.com is receiving and how the website is being used. More information can be found here 2 years
_gac_UA-334226-1 This contains campaign related information for the user which is shared across Google Analytics and Google AdWords. 90 days
_gat_gtag_UA_334226_1 Used by Google Analytics to throttle requests to their service in the event of spam attacks. 1 minute
_gid A unique identifier for a user that is sent to google analytics. This helps us understand how much traffic AV.com is receiving and how the website is being used. 1 day
AddressOverrideInteraction Tells the website the user has interacted with the address form during purchase which helps the website decide if the form should be shown. Session length
g4m_default_country This stores a customer’s default country and language. 30 minutes
_asc Used to collect information on customer behaviour, instructions for opting out can be found here 30 minutes
_auc Used to collect information on customer behaviour, instructions for opting out can be found here 1 year
_fbp Used by Facebook to track visits across different websites. 3 months
_gcl_aw Used by Google AdSense for experimenting with advertising efficiency and effectiveness across websites using their services. 3 months
Affc Used to provide affiliate conversion tracking. 1 month
cto_bundle Used for targeted adverts. here 13 months
cto_idcpy Used for targeted adverts. here 13 months
cto_Iwid Used for targeted adverts. here 13 months

SECTION 2: GENERAL PRIVACY POLICY

AV.com is fully committed to respecting your privacy and protecting any information you provide. We only use the information you provide to process orders you may place at a AV.com website, notify you when important changes are made to our service, and occasionally tell you about relevant products or services we are offering in line with our direct marketing rules and your communication preferences.

We will not pass your personal details to third parties for marketing or research purposes. Please note that we may retain any data that you provide on this website, even if you do not complete your registration by clicking 'Register new account'. Such contact details and data may be used to contact you to enquire why you did not complete your registration. You have the right to access your personal data and the right to correct, block and delete it at any time.

Our primary goal in collecting personal information from you is to provide you with a smooth, and efficient experience while using our website. This allows us to provide services and features that meet and exceed your expectations.

What Information We Collect from You

To register as a customer, where you will be required to provide us with your contact information and some other information required to process any orders you place with us.

When you access our Websites via any means or make a purchase through the Website, we may collect, store and use certain of your personal information in line with this policy. To register or make a purchase on the Websites, we ask for your:

  • Name
  • Email address
  • Postal address
  • Phone contact details

When you make a purchase, our payment service providers will also collect and process your credit card or other payment details. If you contact us, we may also keep a record of that correspondence.

Where, How and for How Long we store your Personal Data

The information that we collect from you (including any Personal Data) may be transferred to, and stored at, various destinations. This will not include destinations outside the European Economic Area (EEA). It may be processed by staff operating at various locations outside the EEA who work for us, or for one of our website development, website penetration testing (also known as “ethical hacking”), hosting, connectivity or telecommunications service providers. By providing us with your information (including Personal Data), you agree to this transfer, storing and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Unfortunately, the transmission of information via the internet is not always completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your information before transmission to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We only use information you provide to process orders you may place at a AV.com web site. We will keep this information as long as it is necessary under your warranty agreement, under EU and national consumer rights regulation or until relevant storage requirements from financial and tax authorities expire. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

If you gave us your consent to inform you about our exclusive offers and discounts, we will store your details until you ask us to opt out from our direct marketing or until you exercise your right to withdraw your consent to our processing of your Personal Data in any other form.

How we Use the Information that we Collect from You

We use the information collected from you to process your order. By submitting an order your personal details will be shared with the sales, customer service and warehouse fulfilment teams at AV.com. We also need to share your data with the relevant third-party courier companies to deliver the order to your choose delivery address.

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only:

  • Where we have your consent to do so
  • Where we need the personal information to perform a contract with you, or
  • where the processing is in our legitimate interests and not overridden by your rights

In some cases, we may also have a legal obligation to collect personal information from you. If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as the possible consequences if you do not provide your information). Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.

Our exclusive offers and discounts by email (direct marketing)

When you register as a new customer on the AV.com website you have the opportunity to sign up for exclusive offers and discounts by email. By providing your consent AV.com will send to your registered email address our regular sales newsletter and special offers, discounts and competitions. You can always opt-out later by either: logging into your account and changing your communication preferences, clicking on the “unsubscribe” link on the bottom of our emails, or contacting our customer service department. Please note, the opt-out excludes essential service messages such as order confirmation and dispatch emails.

If you registered an account before we had the opt-in box at registration you instead had chance to opt-out from our marketing emails in compliance with the UK Data Protection Act 1998 and the Privacy and Electronic Communications Regulations 2003. As you bought something from us, gave us your contact details, and did not opt-out of marketing messages, we believe you have a legitimate interest in our products and services and are happy to receive marketing from us about similar products or services even though you haven’t specifically consented. Consequently, we will continue sending you emails and we will, of course, process your data in line with the processing principles under the new General Data Protection Regulation (GDPR) and of course, you can opt out at any time.

Our abandoned checkout reminder service by email

If you created an account and leave the AV.com websites with an item in the checkout basket before completing your journey, AV.com will email you a reminder. For this service, we work with VE Global UK Limited (Company No. 10706696) whose registered office is at White Collar Factory, Old Street Yard, London, EC1Y 8AF. AV.com will share with VE Global your email address, the transaction date, transaction ID and value. AV.com and Ve Global are, together, joint controllers of your information in respect of this service. VE Global’s respective responsibilities in this regard are set out in their Privacy Policy under: https://www.ve.com/privacy-policy

To Whom and why we might disclose your information

AV.com will never sell your data to any third party. But we may disclose your personal information to third parties when permitted by law including:

(a) with your consent.

(b) to our suppliers in order for them to help us provide our services to you, this includes:

  • Couriers and other logistic partners that provide the delivery of goods to you
  • Our provider of customer relationship management services (which allows us, for example, to send personalised email communications to you)
  • Our provider of file storage and management services if you email us directly
  • Our payment services provider to process your payment when you make a purchase
  • Our customer service software if you contact our support team

These suppliers’ use of your personal data may be subject to their own privacy policies, which are available on their websites, and which we suggest you familiarise yourself with in the relevant circumstances set out above.

(c) if we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to enforce or apply our Terms and other agreements; or to protect our rights, property, or safety, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Updating your information

You can edit any of the information in your Account. It is your responsibility:

  • To protect against unauthorised access to your Account
  • To log-off from your Account when not using it
  • To keep your log-in details secret.

Links to other Websites

Our Website may contain links to enable you to visit other websites which may be of interest. However, once you have used these links to leave our Website, we do not have any control over other websites. Therefore, we aren't responsible for the protection and privacy of any information which you provide whilst visiting such sites.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently

Integration of the Trusted Shops Trustbadge

Following an order, the Trusted Shops Trustbadge is incorporated into the AV.com web page in order to display our Trusted Shops trustmark for customers and the eventually collected reviews, as well as the Trusted Shops product offer. In balancing the various interests, this serves to safeguard our legitimate prevailing interests in an optimised marketing of our offer. The trustbadge and the services advertised are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln, Germany.

Whenever a trustbadge is called up, the web server automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data), and documents the retrieval. This access data will not be evaluated and will be automatically overwritten seven days after your visit to the page. Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.

SECTION 3: PRIVACY POLICY FOR TRADE & EDUCATION ACCOUNTS

AV.com offers the opportunity for companies, institutions and educational establishments to open a trade account or an education account. These institutional accounts are not personal accounts but are linked to the relevant legal entities to which they belong. We encourage individual employees of these institutions to provide as few personal details as possible, but wherever the data of a named individual is used, that data is personal and the general rules of Section 2 of this policy apply.

For the fulfilment of our contract with the relevant institution and with the legitimate interest of data verification and an effective business relationship with the account holder, it might be necessary to share personal information held on the institutional account with other people and departments of the same institution. Even if AV.com aims to communicate solely with any registered main contact person, it can at its discretion, and after appropriate ID verification, also deal with other members of the account-holding institution. If an individual wants to object to this data sharing, they should do so by immediately contacting AV.com after opening an institutional account, AV.com may change the institutional account to a personal account to protect the individual’s privacy.

Institutional account holders must always keep their contact information up to date and must inform AV.com immediately if registered members of staff change or leave their employment.

SECTION 4: PRIVACY POLICY FOR CANDIDATES

This section describes what information is collected by AV.com from candidates, and how that information is used by AV.com. This section is solely applicable to job applications and other recruitment activities and is not relevant for other users of the website or AV.com customers in general.

What Information We Collect from You

When you apply for a job with us (whether via the Website or otherwise), we collect and store certain pieces of Personal Data and other information relating to you, including:

  • Full name
  • Contact details, including telephone number and email address
  • Work history, education, skills, experience, and any other information included in your CV
  • Details of job preferences
  • Answers to questions that we pose to ascertain your suitability for the job for which you are applying

We also collect and store information relating to when and how you use the Website, including (but not limited to) activity data, location data, weblogs and other communication data, although we do not knowingly collect any Personal Data as part of these activities.

Where, How and for How Long we store your Personal Data

The information that we collect from you (including any Personal Data) may be transferred to, and stored at, various destinations. This will usually not include destinations outside the European Economic Area (EEA). It may be processed by staff operating at various locations outside the EEA who work for us, or for one of our website development, website penetration testing (also known as “ethical hacking”), hosting, connectivity or telecommunications service providers. By providing us with your information (including Personal Data), you agree to this transfer, storing and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. Our recruitment portal is operated by EasyWeb Group (a trading style of Verticality Ltd,) with registered address at 15-17 Strixton Manor Business Centre, Strixton, Northamptonshire, NN29 7PA, United Kingdom. The company is ISO 27001 certified and all application and data is hosted on severs in the UK with documents also stored with Amazon Web Services in Ireland.

Personal Data will be stored on our own servers in the UK. We also use data storage services of Livedrive Internet Ltd., with registered office at The Battleship Building, 179 Harrow Road, United Kingdom, W2 6NB, Livedrive will not transfer the files containing your Personal Data outside the EEA and has implemented appropriate technical and organisational security measures designed to protect our files against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, unauthorised access, and other unlawful or unauthorised forms of Processing, in accordance with applicable UK and European law.

Unfortunately, the transmission of information via the internet is not always completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your information before transmitted to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

If you apply for a role at our Manchester Office, the recruitment team will use data management services of Trello, Inc., with offices at 55 Broadway, 25th Floor, New York NY 10006. All data is encrypted in transit and at rest. Trello services are hosted on Amazon Web Services’ (“AWS”) EC2 platform. The physical servers are located in AWS’s secure data centres. Data content can also be found in Trello backups, stored in AWS EC2, S3, Glacier, and GCS. Trello is PCI-DSS certified and is a participant in the U.S. Department of Commerce's EU-U.S. Privacy Shield program and has certified that they adhere to the EU-U.S. Privacy Shield Principles. Trello, Inc. is subject to the investigatory and enforcement powers of the Federal Trade Commission.

How we Use the Information that we Collect from You

We use the information collected from you to process your job application. By submitting a job application your personal details will be shared with the Recruitment Team at AV.com, including any Hiring Managers involved specifically in the decision-making process. We promise to treat your personal information confidentially and only share it with authorised personnel involved in the recruitment activity.

The lawful basis for processing your personal data is based on a legitimate interest - we need to capture this information in order to consider and process your job application.

We may also use your anonymised data to analyse recruitment activity, trends, and look at improving recruitment activity and processes moving forward.

Updating your information

You can edit any of the information in your Account. It is your responsibility:

  • To protect against unauthorised access to your Account
  • To log-off from your Account when not using it
  • To keep your log-in details secret

Your Rights under the Data Protection Laws

You have certain rights under the Data Protection Laws, including:

  • The right at any time to withdraw your consent to our processing of your Personal Data
  • The right to be told what Personal Data we hold about you on our database and how we process that data
  • The right to request that we provide you with a copy (in a commonly used electronic format) of all the Personal Data that we hold about you. Unless you make repeated requests, we will not charge a fee for providing you with a copy of this data
  • The right to request that we correct any inaccurate or incomplete Personal Data that we hold about you
  • The right to request that we irretrievably delete all Personal Data that we hold about you (the so-called “right to be forgotten”). Note that there are limited circumstances in which we are legally entitled to refuse to comply with this request
  • The right to request that we transmit all the Personal Data that we hold about you (in a structured, commonly used and machine-readable form) to another organisation’s IT environment. Note that we are only legally obliged to comply with this request if it is technically feasible for us to do so. Should you wish to exercise any of the above rights, please contact our Data Protection Officer. If you exercise any of the above rights, then we will action your request as soon as reasonably practicable and, in any event, within one month. You understand that the exercise of any of the rights listed may mean that we are unable to continue to process your job application

Your Consent

By agreeing to the terms of our Privacy Policy, you consent to the collection, storage, processing and sharing of your Personal Data and other information on the basis set out above.

SECTION 5: DATA REQUESTS BY THE POLICE OR TAX AUTHORITIES

If you are working for the police or another public authority and need information from us for the prevention or detection of crime, the apprehension or prosecution of offenders, or the assessment or collection of tax or duty; please contact our Data Protection Officer via info@av.com

Please state the name, public authority and contact details of the relevant officer making the request. For a quicker identity check, the police officer badge number is also helpful. Please explain the information which is sought and why in as much detail as possible. If we should not inform the relevant data subject about your request, please advise accordingly and give the reason. We will deal with your request as quickly as possible. Please understand that requests made in languages other than English, German, Swedish or French will take longer to process. Requests from law authorities outside the EU or EEA may take longer due to additional consultations with the UK authorities.

IF YOU TELEPHONE OUR CUSTOMER SERVICE TEAM (UK & ROI CUSTOMERS ONLY)

AV.com operates a call recording and live monitoring system within our Customer Services Department. This is currently for our UK customers only.

What personal data will we collect?

When a customer telephones our UK Customer Services Department we will collect the following personal data on our call recording system:

  • Digital recording of the telephone conversation
  • Your telephone number

If you make a purchase over the phone, the call recording is paused whilst you provide your payment card details. Once the transaction is complete, the recording will re-start.

Why do we need call recordings?

The recorded calls are primarily used for training and monitoring purposes, but we will also use the call recordings for the following purposes:

  • Quality - to identify any issues in our processes with a view to improving them
  • Dealing with complaints - to establish the facts in the event of a complaint either by a customer or a member of staff and so assist in resolving it
  • Protection from abusive/nuisance calls - to help protect staff from abusive behaviour
  • Security & Crime Prevention - recordings may provide evidence for crime/fraud prevention purposes
  • Internal disciplinary proceedings – if it is found that a customer service team worker has breached internal policies and procedures on customer care

What is our lawful ground for collecting and sharing personal data?

Legitimate Interests - The recording of calls is necessary to protect the interests of you, our staff or both for the purposes set out in the section above.

Who might we share your data with?

We will not normally need to share your personal data with anyone outside of AV.com. However, there may be certain circumstances where we are required or permitted, under Data Protection legislation, to disclose your personal data when we have a legal obligation to do so, such as for:

  • Fraud investigations
  • Criminal prosecutions
  • Court proceedings

How long are recordings kept?

All recordings are kept for 90 days before being securely destroyed unless we are required to keep a call for an investigation or other legal reason.

What are my rights?

You have the right to:

  • Ask for a copy of the call recording; and
  • Object to the recording of your telephone conversation. You should inform our Customer Service Advisor of your objection at the start of the call
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Registered address: Holgate Park Drive, York, United Kingdom, YO26 4GN (This is not AV.com's postal address, this can be found here) UK company number 03113256 VAT number 278462656 AV.com, which was previously known as AVOnline, is owned and operated by Gear4music Limited. Gear4music is owned by Gear4music (Holdings) plc, a London Stock Exchange listed business with over 500 staff and revenues of approximately £150m.
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